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About Emily Joy Rosen | Secret Keepers by Emily Joy Rosen

about emily

artist. influencer. serial entrepreneur. poem maker. jewelry creator. eating psychology expert… emily makes things happen. her tireless work and faithful commitment to growth and human potential have touched the lives of millions worldwide


emily is an artist, entrepreneur, writer, and transformation junkie devoted to the practice of helping us see our challenges as opportunities for growth, as an invitation to turn our wounds into wings.

founder of secret keepers, an inspirational company where personal growth meets art, emily creates offerings such as jewelry with a story, programs for creative expression, communities for supportive kinship, thought-provoking prose, and spoken word pieces to honor our sometimes messy, beautiful human experience.

she also serves as the ceo of the institute for the psychology of eating, where she oversees business development strategies, marketing, public relations, student affairs and program development. with an extensive background in nutritional science, counseling, mind body practices, conscious sexuality, the culinary arts, business management, and marketing, emily has spearheaded the institute into an international organization that helps transform the lives of millions of people each year.

prior to her role at the institute, emily was the long-term nutrition director for wellness camps and programs serving teens and adults, had a private counseling practice, and held the position of executive chef at several retreat centers.

this path was a dramatic pivot from her degree in painting and printing at rhode island school of design, but her decade-long journey with an eating disorder inspired her passion for health and transformation and her dedication to helping others finally find freedom with food and body.

as part of offering ongoing support, encouragement, and insight to those who struggled in a similar way to how she had, emily began writing and sharing her experiences around food, body, mental health, and relationship challenges online. much to her surprise, many of her posts went viral, growing an engaged community of over 700,000 people committed to healing, through her raw and revealing poetry.

these days, emily focuses on helping people more courageously live their truth in the world. her journey with owning her story and practicing radical vulnerability while diving deep into understanding why we humans do the things we do led her to create a company that offers both practical learnings and inspiring messages of beauty, grace, and courage.

when she is not busy running her multiple companies, emily can be found writing or listening to lectures, talking about trauma, exploring sexuality, teaching marketing, or diving into abnormal psychology while tending to her indoor jungle of plants or making succulent gardens. walking is her medicine, and the loves of her life are her four pups, who are endless delight and entertainment.


i am a promise maker and a fresh start lover. i love that every moment is an opportunity to start anew. yes, it’s an opportunity to make a choice, if you want something different, if you want to be different. we can change, transform into most anything we set our mind to and our heart on.

it’s magic, real life magic, the kind of magic most interesting to me. and yes, it is a practice. it is rare for lasting change to happen in an instant (or just by wishing it so). we do need to put in the work, but it’s for sure possible.

i have come to believe most anything is possible, if we lean into life, embrace what is, extract the lessons and the learnings and create our new story. you get to be the author of your life. at any moment, you can say, no, no, this is not how this story ends.

and understand please, i am in no way trying to dismiss how severe life can be, how excruciating loss can be, how debilitating betrayal can feel or how trauma can live on in our body, mind, and heart…

it’s true, we cannot control what happens to us (try as we might). life happens and all we can do is our best. so let’s not settle, or make excuses. let yourself be changed, but never ever let yourself be reduced. yes, let’s acknowledge and honor our past, but be willing to let it go in service to who we wish to become and what we wish to create.

for me, this jewelry serves as a statement to self, a reminder that pain can become beauty, that who i am and how i live matters, that it’s important to pause and acknowledge that something happened, something is changing, and that it is always a choice how we react, how we behave, how we show up…

doing something for yourself to commemorate a transition or transformation can be an explicit act of self love. getting something beautiful to adorn yourself with that has a secret meaning (that serves as a gentle reminder just for you) can be a way to show care for self.  

i used to make jewelry as a little girl, beaded necklaces, stringing together semi-precious stones and crafting metal pieces from scratch. i made a little portable storefront with the help of my dad and then whenever friends came over i’d pull out the display and sell them jewelry. i’ve always loved making beautiful things. an artist at heart, i started drawing before i could really walk. but what i so loved about jewelry was that it was something that people could wear and i started making custom pieces with meaning for the people i loved when i was just six years old. it’s been years since i had my makeshift store, but when i decided to return to my creative roots after years of being a ceo, i know i wanted to start with jewelry.

when things are falling apart or changing, it can be hard to know what to do or say. sometimes a caring ear and warm hand is the most we can do, but how cool, i thought, to create jewelry that people could give to one another that was infused with meaning and care, a symbol (a token) of the love that is there…

for years, whenever i experienced an important event or transition in my life, i would go buy myself a piece of jewelry.

the harder times… like when a relationship ended or someone close passed away. the happier times… when i got a dream job or made an exciting move. the milestone moments… like when i went a year eating disorder free, or overcame a major fear

whenever anything had profound impact or marked a change i was looking to make, i would go get myself a necklace or bracelet. something i could wear and see daily that reminded me of the good and the light.

and that’s why i created secret keepers, a new kind of jewelry company…featuring delicate but strong pieces that serve as tender reminders of the moments that touch us deeply and the intentions we choose to live by.

for years, i’ve been sharing my poetry and my heart…online… and you’ve been sharing your stories back. millions of comments and messages…shared sentiments and dreams that inspired each secret keeper piece and its meaning…

secret keepers brings together beauty and transformation, art and personal development, grace and strength in a timeless style that you can wear everyday.

each piece holds the essence of one of the key inner qualities that help us find healing and light, first for ourselves, and then for the world.

gold necklaces featuring meaningful symbolic designs, silver necklaces carrying powerful words in elegant script, and signature secret keeper bracelets, each in a beautiful keepsake box.

i so hope you enjoy these sparkly reminders of where you are going, who you want to be, and what most matters to you.


i started writing and sharing online a handful of years ago… prose and poems about things that have moved me, challenges i have faced, heartbreak and loss i have endured, learnings that have helped me, memories that have shaped me, and much to my surprise… people started really responding to what i was sharing, and passing my writings on to their friends… until one day i realized that many of my pieces had been shared hundreds of thousands of times, reaching millions of people all over the world weekly.  

this was always just a passion of mine, on the side from my daily operational role, a place for me to play, create, and connect. i’ve always been a word lover, i just never imagined anybody would love my words. it’s amazing to see what’s possible when we share our hearts most genuinely. words have such power.


from private practice, to corporate leadership, to building one of the most successful multi million dollar health and wellness educational brands from the ground up, i’ve had plenty of opportunities to fine-tune my skills in marketing, branding, curriculum development, product launches, team building, and streamlining operational systems. my passion for understanding why humans do what they do led me to first study psychology, then consumer behavior, messaging and marketing. these days i specialize in social media marketing and have built numerous social media channels that now reach millions of people a week.

i could explain more but maybe best to hear it from others…

Emily is a true wizard in digital marketing – I am always blown away by the pearls she drops whenever I talk to her. If you are looking to take your business to the next level, you’ve found the one to help you do that!

JJ Virgin

Celebrity Nutrition & Fitness Expert, Author of the NYT bestsellers The Virgin Diet & The Sugar Impact Diet

Emily is a get to the point kind of person, much like her consulting advice. She has tremendous knowledge and experience in the world of Internet consulting, marketing, and affiliate relationships. She has been instrumental in developing some of the most successful brands on the Internet, based on very difficult demographics. She is strategic, insightful, ethical and understands the minds of those on the other side of her stories. In addition, she is a smart business person who loves to identify inefficiencies in your business. You know the awesome feeling you get when you reach into your pocket and find an extra 100 bucks you didn’t know you had? That’s Emily Rosen.

Michael Breus

The Sleep Doctor, Best Selling Author, Psychologist, Clinical Advisor to The Dr. Oz Show

Emily is probably one of the most brilliant people I have ever met in my life. Her brilliance extends beyond measure. She has an ability to quickly see the big picture and future for your business and then the strategy and path to get you there. She is futuristic in the way that she sees what’s relevant and has a finger on the pulse of business before the rest of us get there. She is the queen of social media strategy, online community building, and operations. She approaches business from a place of vulnerability, heart, and sincerity that is hard to find. Emily is someone who I trust implicitly with my business and will forever lean on for her wisdom and advice.

Michelle Long, MA

Founder of The Practice and Bloom Retreat, Women’s Empowerment Leader

When I seek out business advice, I look to people who’ve walked the path and enjoyed great success. Emily is one such person. Not only is she an amazing human being, but her cunning business acumen is scary good. Spend a few hours with her and your mind will be blown by what she knows – all as a result of building a wildly successful health business and continually investing in herself and her growth. She’s easily one of the sharpest minds when it comes to social media, customer acquisition, systems and operations, and building a raving fan and customer base.

Yuri Elkaim

Founder of Healthpreneur, New York Times Bestselling Author of The All-Day Energy Diet

In a sea of polished rhinestones, Emily Rosen is a genuine jewel. I’ve had the honor and fortune of seeing Emily’s genius in action at some of the highest-level masterminds and think tanks, and have directly applied what I’ve learned from her in my own strategies with remarkable results. When it comes to social media engagement (and actually CONNECTING with your audience), Emily’s insight is not simply valuable – it’s foolish NOT to have. Beyond her business savvy is a deep wisdom that, if you ever have the opportunity to absorb, will leave you transformed. I give her credit for helping me gain much-needed clarity around some particularly challenging issues. The subtle, visceral shifts she’s capable of facilitating so elegantly are the stuff that consultants dream of… but so few can actually pull off. If you want to drive sales without selling your soul, and if you can get past what I know will be a very long line of applicants, call Emily. Your conscience, your clients and your bottom line will thank you.

Jess Elder

Philosopher, Speaker, Author

Emily has a unique way of taking complicated, unfamiliar business problems—the kind that put you in “paralysis by analysis”—and reframing them into actionable next steps. She’s really amazing at looking at the fundamental issues that plague most companies, seeing the different possibilities and variations that can occur, and envisioning a path to help you scale simply and efficiently. Whether it be social media, operations, team building, content, copy, lead generation, project management, launches, design, or tech, she’s experienced it all. She is absolutely phenomenal when it comes to advising and consulting entrepreneurs on how to build a sustainable (and a profitable) business that is in alignment with your vision. I highly recommend Emily to anyone who wants a faster track to success in the growth of their business!

Michael Wentz

Co-Founder, The Thyroid Pharmacist

Emily is a marketing savant. She understands not only the technical aspects of marketing but the subtle nuances that cause people to respond. She built a successful business, brand and following and is closely followed when it comes to marketing, branding and social media strategy.

Nicholas Kusmich

CEO of H2H Media Group, and the World’s Highest ROIing Facebook Ads Strategist

Emily is one of the sharpest and most admired CEOs in the online education community. To have her attention and insight on a specific challenge or goal in your business would be a clear win.

Michael Fishman

Consultant on Advising and Investing for B2C Health Content and Products

Whenever I see Emily Rosen, I tell her that she’s the smartest person I know, and it’s true. Emily has mastered the art of compassionate and meaningful marketing, honing in on the synergy between personal branding, messaging, and the needs of her audience. When I learn something new about marketing from the experts, I’m no longer surprised that Emily is already doing it – and more successfully than anybody else I’ve witnessed. Emily is lightyears ahead of the competition in that she’s single-handedly established the social media and marketing strategies for more than one profitable and celebrated brand. Time and again, I’m in awe.

Andrea Nakayama

Functional Nutritionist, Founder and CEO of Replenish PDX and Holistic Nutrition Lab

In the world of marketing, consulting and the Internet, it is truly challenging to find genuine talent. Perhaps harder still is to find a consultant with great ethics and commitment. In Emily you have both. Couple insight with personal hands-on experience and you have a powerful ally – and that is exactly what you have here. Did I mention the delightful sense of humor? Never underestimate a partner that can make you laugh when the stress-o-meter is at 11 out of 10! A boon to clients; you’d be a fool not to work with her.

Michael Yang

Owner, Pacific Medical Group

Emily is one of the most brilliant minds in business I know (and I’ve interviewed over 400 millionaires in business). She has a creative yet extremely analytical mind, which is rare. If you get the chance to work with her, take it.

Jaime Masters

Best Selling Author, Renowned Podcaster, and Creator of The Eventual Millionaire

I’ve been an entrepreneur for 25 years and have attended several very high level groups. Emily’s brilliant marketing mind stands out as one of the most effective I’ve encountered. She is sharp, attuned, and has her pulse on what really works in community building, brand voice and long-term business stability. I can honestly say she is the first person I turn to if I am utterly confused or if I need a simple tweak that creates a monumental shift.

Renee Airya

Founder & CEO RARE Media, Partner @ Artists for Addicts

I’ve had the honor of producing over a hundred videos with Emily Rosen, and witnessing her incredible leadership in action. Emily has a winning combination of high standards, access to creativity, and business intelligence that produces results – and she’s a joy to be around. She’s one of those rare entrepreneurs who has command over both sides of her brain – and the ability to articulate it with honesty and clarity, which makes her one of the first people I seek when it comes to having hard conversations or navigating unique challenges. She simply shoots straight from the heart. She is an effortless giver, and wastes little of the vast amount of knowledge she has around health, psychology, business, strategy, you name it. She never skips a beat when it comes to sharing her opinion – an opinion that I’ve come to trust as honest, thoughtful, and real. To do anything with Emily is to do it with passion and results, and I’m honored to know her.

Akira Chan

Founder of Rare Media, Acclaimed Videographer, Artist, Partner in Artists for Addicts

Emily is seriously – a genius. Her sharp strategic eye paired with quick wit makes her my go-to whenever I want to unpack a business problem or mastermind an idea to come to life.

Jennifer Kem

Owner/Creator of KemComm Media Group, Master Brand Consultant and Business Strategist

What a stroke of luck that any entrepreneur should find themselves in the presence of Ms. Emily Rosen! From Facebook to lists to launches to online courses, she’s the woman I turn to first when it comes to upleveling my marketing strategy. A few minutes on the phone with her and suddenly there’s clarity where confusion used to reign. The hardest part is taking notes fast enough to catch all of the gems flowing out of her! She intuitively knows the the next step I need to take, and gives me the tough love I need to avoid making mistakes. In short, I can’t recommend Emily highly enough. She will school you in all the right ways (and sometimes make you laugh so hard you spit out your coffee).

Kelly Notaras

Owner of KN Literary Arts Agency, Editorial and Publishing Consultant to Best Selling Authors

Emily is one of the most brilliant business strategists I know. Her knowledge is rooted at a depth that can only be reached through years of experience implementing and achieving extraordinary results. If you have an opportunity to work with her, do it.

Natalie MacNeil

Emmy Award-Winning Media Entrepreneur and Creator of shetakesontheworld.com

Emily Rosen is a POWERHOUSE. The level of intelligence, innovation, skills and ability to bridge the gap in business and branding is truly remarkable. Her no-nonsense approach cuts through the BS and gets straight down to what needs to happen to improve your business and scale your impact in the digital space. I would HIGHLY recommend working with Emily if you’re ready to take your business to new heights!

Alexi Panos

Founder of Soul School, The Bridge Method and E.P.I.C. (Everyday People Initiating Change), Transformational Thought Leader and YouTube Sensation

BAM…We’ve been in digital marketing for 4 years now and one of the hardest things for us was trying to figure out how to marry our content strategy with our marketing strategy. After all… I believe that in the near future, most businesses that don’t give genuine free value through their brand will fail! So… I spent 30 minutes on a call with Emily going over a specific strategy to elevate the value of our brand through social media marketing, and to be honest… I’m kicking myself for not doing it sooner, as I would have saved weeks of time and many, many thousands of dollars! We even executed one strategy the day after our call and had one of our videos get viewed 73,000 times! Bottom line is… If you want to develop a legitimate brand that has a deep connection with its prospects and customers, you need to have a great content strategy. And as we all know, when you learn from the best, you’ll save valuable time, money and energy, and your results will double what you could come up with on your own. I believe Emily is one of the best in the world at this, and the results speak for themselves!

Tyler J. Bramlett

CEO of Warrior Media Inc, Fitness and Health Entrepreneur

Emily’s ability to create momentum in a business, write words that go beyond marketing or copy, and bring forth a body of work to the world is truly magnificent. Not only that, but her presence in social media generates connection and value unparalleled to anything I have witnessed before. She does all of this so effortlessly, as if this is a way of life and not work. It has been an honor to witness her magic.

Christina Rasmussen

Founder of Second Firsts, Life Starters, and Best Selling Author

Emily is an extremely smart marketer and business woman. Every time we get together, I learn something new. She constantly surprises me with how much she knows about running a successful multi-million-dollar company. Most importantly, I’m impressed with how she backs everything up with numbers, data, and past experience – not opinion or theory. She’s the real deal.

Chandler Bolt

Founder & CEO at Self Publishing School, Entrepreneur, 6-Time Best Selling Author

Emily is a genius. The depth of her understanding of marketing is second to none. It’s obvious in the crazy following she’s built with the Institute for the Psychology of Eating. Bring her any marketing problem and she’ll have a unique way of solving it. Not pie-in-the-sky ideas, but solutions based on real world experience from scaling her business.

Andy Drish

CEO, The Foundation

Emily Rosen is funny! It was what attracted me to her in friendship, and in business. I’ve been able to hear her present several times. She knows her stuff, and she presents it in such a way that everyone in the room just “gets it.” But lots of people know their stuff. Emily can think on her feet, and approaches difficult topics with humor, grace, and most of all, depth – a level of depth that you can’t get to without rich experience and real intelligence. I love to learn from her.

Jeff C. Hays

Film Producer

What’s special about Emily is that she is a visionary and a futurist entrepreneur. The way she goes about diagnosing a problem and solving it is unlike anything I’ve seen. Her ideas are innovative and wildly successful, and I always see someone’s eyes light up when she provides her thoughts on any aspect of their business–marketing, branding, social media strategy or operational efficiency. She is a creative force to be reckoned with. Her sharp mind and laser vision can see through any issue you might have in your business and come up with a brilliant and fast solution.

Lisa Fabrega

CEO of LisaFabrega.com

In numerous closed-doors masterminds within the marketing space, I’ve consistently seen Emily show up as a business sage whose formidable talents include being able to generate breakthrough business strategies and provide leadership. She’s always uncompromising in her integrity and has an uncanny ability to spot opportunity and turn it into success.

Travis Houston

Product Launchr

Very few people have the online marketing knowledge and skills that Emily possesses. Her deep understanding of the health and wellness space is something that I’ve respected and relied upon since I’ve known her. The online marketing world changes at a breathless pace. Emily has always had her finger on the pulse of this world, and it’s for that reason that I consider her an expert. I can’t recommend her enough.

Scott Rewick

Co-Founder and President of Lexicon Digital Media Group

Emily has done the personal and business work necessary to fully support you in the development and growth of your marketing, branding and operations. She’s experienced, proven and dedicated. I know very few people who combine the range of intellect, creativity and directness that Emily possesses. If you have the opportunity to receive her support in your expansion, I strongly recommend you get in on whatever she has available.

Alexis Neely

Serial Entrepreneur, Lawyer, Business Strategist

The world of consulting and coaching is filled with people who just repeat tired tactics and antiquated aphorisms. Emily is the opposite. She’s a real strategic advisor whose clear and direct advice works, because she’s battle-tested it on her own business or with her clients. Having run almost every role in the 7-figure businesses she’s built, Emily hasn’t just seen it all, she’s done it all. She’s the perfect combination of experience, brains and honesty. I can’t recommend her highly enough.

Clay Hebert

Founder, Clarity and Growth

Emily is ALWAYS one of the smartest people in a room. Without fail, she provides detailed and concrete ways to improve nearly any situation. I’ve enjoyed getting to know her over the last year and her insights never cease to fill my pages with notes and ideas for implementation.

Jimmi Sparling

Professional Wakesurfer and Nutrition Entrepreneur

Emily is one of the smartest and wisest (and yes, those are different things) business minds I’ve ever encountered. She has given me invaluable advice that has saved me money, heartache, and time. I’ve also seen her help countless other people’s businesses in huge ways in a matter of 45 minutes. She also has heart and soul that round out her advice. She immediately sees the landscape of a business and doesn’t give cookie-cutter advice, but strategy to help actually move the unique business forward toward its goals. I think that anyone who has the opportunity to work with Emily one-on-one or in a group situation is incredibly lucky. I have zero doubt that they will gain more from their coaching with her than they would through any other means of trying to grow their business.

Briana Borten

Founder and CEO, The Dragontree Spas

I’ve had the pleasure of participating in almost a dozen high level masterminds with Emily over the last few years. I’m always amazed and impressed at her understanding and mastery of the latest and most worthwhile marketing, branding, social media and operational strategies and tactics. I can say firsthand that Emily’s wealth of knowledge can significantly shorten your learning curve in meeting your business goals!

Dr. Izabella Wentz

New York Times Bestselling Author, Founder of The Thyroid Pharmacist

Emily is a serious person who knows her stuff. In a world of talkers, it is refreshing to see someone who can execute masterfully.

Pedram Shojai

New York Times Bestselling Author, Founder and CEO of Well.org

Emily Rosen is a genius. But not because I say so… because her results do. And because I’ve personally seen her outshine big-name multi-millionaire gurus in private masterminds. I am known as a superconnector in the digital marketing industry, so I get invited to a ton of masterminds and have the privilege of seeing the gurus and leaders in our industry asking for help, and I can say this after being in multiple closed-door meetings: I thought she was *just* good at social media and vulnerability writing that attracts tens of thousands of followers – and running her Institute, of course – but I soon learned that she brought so much more to the table. Her understanding of the intricacies of running an online business far transcend the social media maven she is… she excels at email marketing, content marketing, overall online business strategy, joint ventures, and a ton more. I’d totally hire Emily as a coach or mentor in running my online business.

David Gonzalez

Founder, Simply the Coolest LLC

Emily Rosen is the BOMB. I’ve had the good fortune to be a colleague of Emily’s for almost 8 years now, and with every year that passes I’m more and more impressed with her level of competency, skill, capability, insight and accomplishment. Emily has built an incredible education company and a powerful personal brand, and every time I get to spend time with her at trainings and events I bend her ear as much as I can to help me with my business. She is a person of integrity, heart and deep purpose. If you’re considering working with Emily to jumpstart your marketing, branding, social media strategy or overall operational efficiency, stop considering it and just do it. You’ll be thrilled you did!

Carey Peters

Co-Founder, Health Coach Institute

I initially heard about Emily’s work through colleagues and started following her on social media. As a branding and social media strategist, she’s clearly defined herself as a thought leader and subject-matter expert in her field. I finally had the pleasure of meeting her in person at a business conference in Austin a few years ago. (She’s the insider insiders go to for help.) We started up a friendship and she eventually consulted for me on operational efficiency for one of my startups, to great success. Emily’s superpower is taking the complex and making it look simple. An expert in behavioral psychology, she’s a powerful, results-oriented leader who brings immediate value with each interaction. I highly recommend Emily’s services for your organization.

René Rodriguez

Investor and Entrepreneur

I have tremendous respect for the way Emily Rosen delivers an authentic message to her audience, and is able to put out such a massive amount of content. She has created amazing systems that allow the content work to flow around her so she can focus on her special genius, which is fostering personal development for her followers and creatively driving the brand. She has a deep understanding for the art of connection and communication on multiple levels and I’ve gained tremendous insight in our conversations about why doing business this way is so essential in the current marketplace. We are in a world that values authenticity, seeks deeper connections and needs to feel hope – and Emily knows how to deliver this along the path to delivering real results.

Bree Argetsinger

Head Ninja, The Betty Rocker, Inc.

Emily’s knowledge and skills as a digital marketer are comprehensive and nearly second nature to her. It’s rare to find someone who can operate both at the highest level of strategy, with proficiency in the full marketing cycle, while also being able to tactically execute at every level. She moves incredibly fast, and upholds her team to the highest standards. Highly recommended.

Emily LaFave Olson

Co-Founder at Din, Co-Founder at Foodzie

Emily’s knowledge and skills as a digital marketer are comprehensive and nearly second nature to her. It’s rare to find someone who can operate both at the highest level of strategy, with proficiency in the full marketing cycle, while also being able to tactically execute at every level. She moves incredibly fast, and upholds her team to the highest standards. Highly recommended.

Emily LaFave Olson

Co-Founder at Din, Co-Founder at Foodzie

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